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May 2011


Great news for German-Americans everywhere: For the first time ever, the Steuben Parade will be televised live on PBS thanks to a commitment from local New York stations WNET thirteen and WLIW21. One of the most colorful and exciting parades in New York City will now be available to a much larger audience bringing German-American culture and traditions right into your living room.

Donate now to support the broadcast of the Steuben Parade >>>

  Become a PBS Producer for $ 1,000

  Become a PBS Director for $ 500

  Become a PBS Editor for $ 100

  Become a PBS Fan for $ 50

With a great variety in music and dance groups, masks, costumes and uniforms as well as Tracht from all regions of Germany, the Steuben Parade of New York has long been known as one of the grandest spectacles on Fifth Avenue. This year, once again, promises to be a great year. The Parade will welcome over 20 groups from Germany and Austria, as well as thousands of marchers representing German-American groups from the tri-state area and the rest of the United States. The Parade will also feature colorful floats and will be led by celebrity Grand Marshals yet to be named.

The 2011 Steuben Parade will be held on Saturday, September 17, starting promptly at 12 Noon and so will the broadcast. The experienced team of IMG Media, one of the largest production companies in the world and an expert for live coverage of mass events, will produce the program out of facilities right alongside the Parade route and stream an HD signal live to Channel 13. A repeat of the Steuben Parade will be shown on Sunday, September 18, at a time yet to be determined.

We are currently trying to get the Steuben Parade broadcast into other markets all over the United States and we are hopeful to get the program on in areas with a strong German background. If you live in the Midwest, Pennsylvania, Texas, Florida, or any other area with a strong presence of German-American heritage, please petition your local PBS station to carry the signal from Channel 13.

Within a short time after the Steuben Parade, a DVD will be available featuring the entire broadcast.

At this time, we are asking you for help in financing our undertaking. It has long been a goal of the German-American community to have our Steuben Parade broadcast on TV to spread our heritage and tradition further and make people everywhere aware of who we are. Now that we succeeded and secured a spot on PBS, we need to cover the significant production cost, and we are asking for support. Can you become a partner for the program? Please pick one of the following categories to indicate your level of support:

→ Larger German-American organizations or companies can become an UNDERWRITER for $10,000. You will get your own “underwriter slide” and be mentioned as a presenter several times during the broadcast; this slides will also be part of the repeat of the program, any presentation in other US markets and the DVD. (If you are interested in becoming an Underwriter, please email us here for further information.)

→ Generous individuals, families or organizations can support the broadcast at four different levels:

You can become a PRODUCER for $1,000. You will see your name on an "underwriter slide" and be mentioned as part of the supportive German-American community during the broadcast. You will also receive a DVD of the Steuben Parade and the spectacular 2-DVD set "Visions in Germany".

You can become a DIRECTOR for $500 and receive a DVD of the Steuben Parade and the spectacular 2-DVD set "Visions in Germany".

You can become an EDITOR for $100 and receive a DVD of the Steuben Parade.

Or become a FAN at the level of $50 and receive a Steuben Parade tote bag to proudly display your German-American heritage when shopping or going to the beach.

Click on a DONATE button to choose your category and be sure that your support is greatly appreciated. The production of a live broadcast of the 2011 German-American Steuben Parade would not be possible without the help of the community. It is our time to show that we can support the programming we always wanted and guarantee for the Steuben Parade and our German-American heritage, traditions and culture to be seen all over the United States.

Thank you for your support!

  Become a PBS Producer for $ 1,000

  Become a PBS Director for $ 500

  Become a PBS Editor for $ 100

  Become a PBS Fan for $ 50


German-American Steuben Parade Committee • P.O. Box 3386 • Church Street Station • New York, NY 10008 • Tel. 347-454-2269 • Email: